Privacy Policy

At Amelia Coast, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your information whenever you visit our website, place an order, create an account, or otherwise interact with our store and services.

Our online store is operated by Amelia Coast and powered by Shopify, which provides the e-commerce platform that enables us to offer our products and services. Throughout this Privacy Policy, the terms "we," "our," and "us" refer to Amelia Coast.

By accessing or using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your information as described below. If there is any conflict between this Privacy Policy and our Terms of Service regarding the handling of personal information, this Privacy Policy will prevail.

Personal Information We Collect

When we refer to personal information, we mean information that identifies you directly or can reasonably be connected to you as an individual. This does not include anonymous information or data that has been permanently de-identified.

Depending on how you interact with our website and services, we may collect the following categories of personal information:

Contact Information

This may include:

  • Full name
  • Billing address
  • Shipping address
  • Email address
  • Telephone number

Payment Information

To process your orders securely, we may collect payment-related information, including:

  • Credit or debit card details
  • Payment method
  • Payment confirmations
  • Transaction details
  • Financial account information where applicable

Please note that payment processing is handled securely through trusted payment providers.

Account Information

If you create an account with Amelia Coast, we may collect:

  • Username
  • Password
  • Account preferences
  • Security information
  • Saved settings

Order & Shopping Activity

We may collect information relating to your shopping experience, including:

  • Products viewed
  • Items added to your cart
  • Wishlist items
  • Purchase history
  • Returns
  • Exchanges
  • Cancelled orders

Customer Support Communications

Whenever you contact us, we may collect information you choose to provide, including emails, messages, support requests, or other correspondence.

Device Information

To help operate and improve our website, we may automatically collect technical information such as:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Network information
  • Unique device identifiers

Website Usage Information

We also collect information about how visitors interact with our website, including:

  • Pages visited
  • Time spent on pages
  • Navigation behaviour
  • Click activity
  • Interaction with website features
  • General browsing behaviour

This information helps us improve both our website and your shopping experience.

How We Collect Your Information

We may obtain your personal information through several different sources.

Information You Provide Directly

You may provide personal information when you:

  • Place an order
  • Create an account
  • Contact customer support
  • Subscribe to newsletters
  • Leave a review
  • Complete forms on our website
  • Communicate with us in any other way

Information Collected Automatically

Certain information is collected automatically when you visit or use our website through technologies such as cookies and similar tracking tools. These technologies help us improve website functionality, understand visitor behaviour, and personalize your shopping experience.

Information From Service Providers

We work with carefully selected service providers who assist us with operating our business. These providers may process personal information on our behalf to support services such as:

  • Payment processing
  • Order fulfilment
  • Shipping
  • Website hosting
  • Customer support
  • Analytics
  • Fraud prevention

Information From Business Partners

In certain situations, we may receive information from trusted partners or other third parties where permitted by applicable law.

How We Use Your Personal Information

Your personal information allows us to provide our services efficiently while continually improving your shopping experience.

We may use your information for the following purposes.

Providing Our Services

We use your information to:

  • Process and complete your orders
  • Arrange payment processing
  • Prepare and ship purchases
  • Process exchanges and returns
  • Manage your customer account
  • Remember your preferences
  • Provide order updates
  • Enable product reviews
  • Improve your overall shopping experience
  • Recommend products that may interest you

These activities are necessary to fulfil our contractual obligations when you make a purchase through our store.

Marketing & Advertising

Where permitted by law, we may use your information to:

  • Send promotional emails
  • Inform you about new products
  • Notify you about special offers
  • Deliver personalised marketing communications
  • Display relevant advertisements on our website and across third-party platforms based on your interactions with our store

You can unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails.

Security & Fraud Prevention

Protecting our customers and maintaining a secure shopping environment is a priority for Amelia Coast.

We may use your personal information to:

  • Verify your identity where necessary.
  • Process payments securely.
  • Detect, investigate, and prevent fraudulent or unauthorized transactions.
  • Protect our website, systems, and customers against malicious activity.
  • Monitor suspicious behaviour that could compromise the security of our services.
  • Comply with security requirements and protect public safety where legally required.

If you create an account with us, you are responsible for keeping your login credentials confidential. We strongly recommend choosing a secure password and not sharing your account details with anyone else.

Customer Communication

We use your personal information to communicate with you whenever necessary. This may include:

  • Responding to customer service requests.
  • Providing updates regarding your orders.
  • Sending shipping and delivery notifications.
  • Answering questions or resolving issues.
  • Informing you about important changes relating to your account or our services.

Our goal is to provide timely, professional, and efficient customer support whenever you contact us.

Legal Compliance

In certain situations, we may process or disclose personal information where required by applicable laws or legal obligations.

This may include:

  • Responding to lawful requests from government authorities or law enforcement.
  • Complying with court orders or legal proceedings.
  • Protecting our legal rights and interests.
  • Investigating potential violations of our Terms of Service or other policies.
  • Preventing unlawful or fraudulent activities.

Sharing Your Personal Information

We do not sell your personal information.

However, to operate our business effectively, we may share certain information with trusted third parties when necessary for legitimate business purposes.

These parties are required to process your information responsibly and only for the purposes for which it was shared.

Service Providers

We may share information with companies that help us operate our business, including providers responsible for:

  • Website hosting
  • Payment processing
  • Order fulfilment
  • Shipping and logistics
  • Cloud storage
  • IT support
  • Customer service
  • Data analytics

These providers only receive the information required to perform their services.

Marketing Partners

We may work with trusted marketing and advertising partners to help us improve our marketing efforts and provide more relevant advertising.

For example, Shopify offers advertising technologies that allow personalised advertisements based on browsing behaviour across different merchants and websites.

Where applicable, these partners process your information according to their own privacy policies.

Depending on your country of residence, you may have the right to opt out of certain forms of personalised advertising.

Your Own Instructions

We may disclose information where you specifically instruct or authorize us to do so.

Examples include:

  • Shipping your order through a delivery partner.
  • Using social media integrations.
  • Logging in through third-party authentication services.
  • Any other situation where you expressly consent to sharing your information.

Corporate Transactions

If Amelia Coast is involved in a merger, acquisition, restructuring, sale of assets, or similar business transaction, your personal information may be transferred as part of that process.

Where required by law, appropriate safeguards will continue to apply.

Legal Requirements

We may also disclose personal information where necessary to:

  • Comply with legal obligations.
  • Respond to subpoenas or lawful requests.
  • Protect our legal rights.
  • Enforce our Terms of Service.
  • Defend our customers, employees, or business against unlawful activities.

Our Relationship with Shopify

Our online store is powered by Shopify.

As part of providing our services, Shopify processes certain personal information necessary to operate the website, process transactions, improve platform performance, and maintain security.

Information submitted through our website may therefore be shared with Shopify and certain service providers acting on Shopify's behalf. Some of these providers may operate in countries outside your own jurisdiction.

In addition to operating the platform itself, Shopify may use certain technologies that help merchants improve customer experiences, analyse store performance, detect fraud, and support personalised advertising features.

Where Shopify independently determines the purposes and means of processing certain personal information, Shopify acts as the responsible data controller for those processing activities.

To learn more about Shopify's privacy practices, you can review the Shopify Consumer Privacy Policy.

If your local privacy laws provide you with rights regarding information processed by Shopify, you may also exercise those rights through the Shopify Privacy Portal.

Third-Party Websites

Our website may contain links to external websites, services, or platforms that are operated independently by third parties.

Once you leave our website, this Privacy Policy no longer applies.

We encourage you to review the privacy policies and terms of any external website before providing personal information.

Amelia Coast is not responsible for the content, privacy practices, security measures, or reliability of third-party websites or services.

Any information you voluntarily share on public platforms, including social media, may become visible to other users according to the privacy settings of those platforms.

The inclusion of external links on our website does not imply endorsement or approval of those third-party websites unless explicitly stated.

Children's Privacy

Our website and services are intended for use by adults and are not designed for children.

We do not knowingly collect or process personal information from individuals who are under the age of majority in their country of residence.

If you are a parent or legal guardian and believe that a child has provided us with personal information, please contact us using the details provided at the end of this Privacy Policy. Upon verification, we will take appropriate steps to remove the information where required.

As of the effective date of this Privacy Policy, Amelia Coast does not knowingly sell or share the personal information of individuals under the age of 16 where such activities are defined under applicable privacy laws.

Data Security & Retention

Protecting your personal information is important to us. We implement appropriate technical and organisational measures designed to safeguard the information we collect against unauthorised access, misuse, alteration, disclosure, or loss.

Although we take reasonable precautions to protect your data, no online transmission or electronic storage system can ever be guaranteed to be completely secure. For this reason, we cannot promise absolute security of information transmitted over the internet.

Whenever possible, we encourage customers not to send sensitive information through unsecured communication channels.

How Long We Keep Your Information

We retain personal information only for as long as it is necessary to fulfil the purposes described in this Privacy Policy.

The length of time we keep your information depends on several factors, including:

  • Maintaining your customer account.
  • Processing and completing your orders.
  • Providing ongoing customer support.
  • Meeting legal, tax, or accounting obligations.
  • Resolving disputes.
  • Enforcing our Terms of Service and other policies.
  • Preventing fraud and maintaining the security of our business.

Once your information is no longer required, it will be securely deleted or anonymised where appropriate.

Your Privacy Rights

Depending on the laws that apply in your country or region, you may have certain rights regarding your personal information.

These rights are not absolute and may only apply under specific legal circumstances.

Right of Access

You may request confirmation of whether we process your personal information and ask for a copy of the information we hold about you.

Right to Correction

If any personal information we hold is inaccurate, incomplete, or outdated, you may request that it be corrected.

Right to Erasure

You may request that we delete your personal information where applicable under relevant privacy legislation.

Please note that certain information may need to be retained where required for legal, regulatory, tax, accounting, fraud prevention, or contractual purposes.

Right to Data Portability

Where legally applicable, you may request a copy of your personal information in a commonly used electronic format and, where technically feasible, request that it be transferred to another organisation.

Marketing Preferences

If you have subscribed to promotional communications from Amelia Coast, you may unsubscribe at any time by clicking the unsubscribe link included in our emails.

Please note that even if you opt out of marketing communications, we may still contact you regarding important service-related matters, including:

  • Order confirmations
  • Shipping updates
  • Returns
  • Customer support
  • Account notifications

Additional Rights for UK & European Economic Area Residents

If you reside within the United Kingdom or the European Economic Area (EEA), applicable privacy laws may provide you with additional rights.

Right to Object

Under certain circumstances, you may object to our processing of your personal information, particularly where processing is based on legitimate interests or used for direct marketing purposes.

Right to Restrict Processing

You may request that we temporarily restrict the processing of your personal information while certain requests or disputes are being reviewed.

Right to Withdraw Consent

Where our processing is based on your consent, you are free to withdraw that consent at any time.

Withdrawing consent does not affect the lawfulness of processing carried out before your withdrawal.

Exercising Your Rights

You may exercise any applicable privacy rights by contacting us using the contact information provided at the end of this Privacy Policy.

Where permitted or required by law, we may need to verify your identity before fulfilling your request. This helps protect your personal information from unauthorised access.

In some cases, you may authorise another person to submit a request on your behalf. Before processing such requests, we may require proof that the representative has permission to act for you and may also ask you to verify your identity directly.

We will respond to all valid requests within the timeframes required under applicable privacy legislation.

For information about how Shopify processes personal information and to exercise rights relating specifically to data processed by Shopify, please visit:

https://privacy.shopify.com/en

Complaints

If you have any concerns or complaints about the way Amelia Coast collects, processes, or handles your personal information, we encourage you to contact us first using the details provided below. We will review your request carefully and do our best to resolve the matter as quickly as possible.

Depending on your country of residence, you may also have the right to challenge our decision or submit a complaint to your local data protection authority if you believe your privacy rights have not been respected.

International Data Transfers

As part of operating our business, your personal information may be transferred to, stored in, or processed in countries outside the country where you reside.

Where personal information is transferred outside the European Economic Area (EEA) or the United Kingdom, we will ensure that appropriate legal safeguards are in place to protect your information.

These safeguards may include the use of the European Commission's Standard Contractual Clauses (SCCs), equivalent transfer mechanisms approved under UK law, or transfers to countries that have officially been recognised as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business operations, legal requirements, technology, or the way we process personal information.

Whenever changes are made, the revised version will be published on this page together with an updated "Last Updated" date.

Where required by applicable law, we will also provide appropriate notice of significant changes.

We encourage you to review this Privacy Policy periodically to stay informed about how your personal information is handled.

Contact Information

If you have any questions about this Privacy Policy, your personal information, or would like to exercise any of your privacy rights, please feel free to contact us.

Store Name
Amelia Coast

Company Name
SS Commerce

Registered Address
Roland Holstlaan 642
2624 JA Delft
The Netherlands

UK Fulfilment & Warehouse
20 Winfield Ave
BN1 8QH Brighton
United Kingdom

Company Number
99603330

Phone
+44 7576 558151

Email
info@ameliacoast.co.uk

Customer Support Hours

Monday – Friday
09:00 – 18:00 (GMT+00:00) Edinburgh, London

Saturday & Sunday
10:00 – 16:00 (GMT+00:00) Edinburgh, London

We aim to respond to all enquiries within 24 hours whenever possible.